Focus groups allow you to gain qualitative insight from your target customers in a speedy, cost-effective way.
After conducting hundreds of focus groups we have learned what works and what does not and can provide "road tested" advice on how to achieve your research objectives.
Marketing Insight can conduct focus groups using whatever method works best for your target customer and product or service:
- Traditional in-person focus groups
- Online focus groups
- Telepanels (focus groups conducted on the phone)
- Hybrid online groups (telepanels with an Internet component)