Surveys work best as a follow-up to qualitative research. Surveys can help you understand the prevalance and importance of beliefs and opinions you learned about in qualitative research.
Surveys with a sufficient sample size provide statistically valid results - you can be confident that the answers from the survey are the same as you would get if you surveyed your entire target population - but at a much lower cost.
Marketing Insight has experience with "start to finish" survey projects - all steps from designing the questionnare to coordinating and monitoring data collection to analyzing and reporting results. You get consistency throughout your project.
Marketing Insight works with highly experienced partners to field your survey (online or by phone) and provide tabulated data, which is then analyzed and summarized in an easy-to-use, action-oriented report.