How do I know I've got the right scenarios?

  • The scenarios in your usability test should focus on the most important things users need to be able to do with your product/website.
  • At Marketing Insight we are experienced with helping clients think through the objectives of their website in the context of all of their other marketing efforts, or for a product, the primary functions important to users.
  • Based on our past experience creating usability scenarios, we can then work with you to create a set of scenarios that require users to find and use high-priority items on your website/product.  We know how to avoid the pitfalls of leading questions and how to make the scenarios relevant and meaningful to the users.

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