How many usability interviews do I need to do?
- Not as many as you may think. The accepted rule of thumb is that six usability interviews will uncover about 80% of the problems with a website or product.
- At Marketing Insight we recommend conducting 6 - 8 interviews for a particular website or product.
- If there could be regional differences in the usage of a website or product, 6 - 8 interviews should be scheduled in each region.