How many usability interviews do I need to do?

  • Not as many as you may think.  The accepted rule of thumb is that six usability interviews will uncover about 80% of the problems with a website or product.
  • At Marketing Insight we recommend conducting 6 - 8 interviews for a particular website or product. 
  • If there could be regional differences in the usage of a website or product, 6 - 8 interviews should be scheduled in each region.

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